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Chances are that however you want your content I have experience serving
it up that way. From Web sites with a fun twist to faith-inspiring collateral
pieces to corporate product requirements – I’ve done it.
Check out my resume (printer-friendly, PDF format).
I managed and defined the information architecture, content, design and maintenance of a Web site that served as the hub for a national non-profit and non-partisan voter turnout campaign. Freedom's Answer was founded by Mike McCurry, former press secretary to President Clinton, and Doug Bailey, longtime Republican consultant and publisher.
Homepage: The homepage conveys the Freedom’s Answer mission and invites all Americans to get involved.
Freedom’s
Answer tour: An interactive tour (flash and HTML versions available)
with a contemporary “Schoolhouse Rock” feel. I wrote the tour
copy and directed its development.
More like this…
I have designed, developed and prepared copy for small business Web sites
including:
Copywriting and Newsletters
I revived the MapQuest newsletter (available in email and online) providing over a million subscribers with engaging auto and travel related content.
Newsletter front page
Displays a blend of helpful, yet fun, content including a feature article,
a poll and MapQuest and AOL content plugs (AOLTime Warner is MapQuest’s
parent company).
Electro-Comm Distributing, Inc.
I wrote two direct mail pieces and a newsletter for this distributor of
wireless broadband solutions. The direct mail pieces positioned Electro-Comm
as the smart choice for wireless broadband and encouraged recipients to
visit the Electro-Comm Web site.
As a product manager for small business software, I researched and wrote product strategy, competitive analyses, requirements and use case documents. I also authored product collateral pieces for print and online consumption.
A collateral piece for the
AccelX SiteBuilder product
More like this…
- Internal sales poster copy and evite copy for Qwest.
- Direct mail and brochure concepts for Daniels College of Business.
- Editor and lead writer for The Complete Traveler, Trip.com's
online magazine for business travelers.
Aegis Analytical
(www.aegiscorp.com)
I wrote and formatted user guides, administrator guides, online help and
training materials for this leading provider of pharmaceutical industry
software.
Due to the proprietary nature of the materials, I am unable to provide samples.
Daniels Fund
(www.danielsfund.org)
I prepared a user-friendly Information Security Handbook for Daniels Fund
employees. The handbook covered everthing from how to prevent the spread
of computer viruses to best practices for document sharing.
Due to the proprietary nature of the materials, I am unable to provide samples.
Print Articles
An article on how to overcome the intermediate skiing blues. The article was accompanied by a comprehensive listing of breakthrough lessons offered at Colorado ski resorts.
Tough assignment. :)
A profile of a Long Island girl turned country music pilgrim who wrote the first-ever road trip guide to country music. More like this…
From a feature article on swing dancing that cinched my first job in Denver,
“Occasionally, when one or two frozen-in-time revelers were admitted to the club’s dark warmth, the irrepressible sound of horns blaring, banjos twanging and a woman’s voice warbling bounced out the door and convinced those in line to wait just five minutes more.” Read the article.
